方茶 FANGCHA：设计原理的全面解析

方茶是一款针对90后办公场景饮用的袋泡茶，相比层层叠加的厚重纸盒，亮丽醒目的强对比色彩与日常材质的磨砂透明，更能满足于年轻人追寻潮酷感受与直接效率的需求。视觉效果上放大方茶中文与方茶拼音，将信息扁平化形式感处理，结合强对比的色彩关系，形成高效率信息传递与高差异性。

Square tea is a bag of tea for post-90s office scenes, compared with layers of stacked heavy cartons, bright and eye-catching strong contrast color and daily material frosted transparent, more able to meet the needs of young people to pursue cool feeling and direct efficiency. Visual effect magnifies square tea Chinese and square tea pinyin, flattening the information into a sense of form, combined with the color relationship of strong contrast, to form high efficiency information transmission and high difference.

方茶用了常见色相：红、橙、黄、蓝、白几种颜色，常喝茶的朋友应该注意到茶叶的大部分包装都是以红色，黄色和绿色为主，其他颜色虽然也有，但是很少可以看到。之所以这三种颜色，经常这样是因为它们本身有着不一样的意义。

Common colors are used: red, orange, yellow, blue and white. Tea drinkers should note that most of the packaging of tea leaves is mainly red, yellow and green. Other colors are also available, but rarely seen. The reason these three colors often do this is because they have different meanings.

随着年龄的增长，不同年龄段的人对色彩的感知是不一样的。成年人眼里的色彩更偏向沉稳，绝大部分成年人会选择深色的色彩。而年轻人思维比较活跃，年轻又充满活力，选择的色彩一般都是比较明亮的。因此这就是为什么这款茶叶用了红、黄、蓝、橙几种颜色，针对人群是90后，90后对世界充满着幻想和探知。

As the growth of age, the person of different age group is different to colorific perception. Adult eyes of color more inclined to calm, the vast majority of adults will choose dark colors. And young people thinking more active, young and energetic, the choice of color is generally more bright. So that's why this tea is red, yellow, blue and orange, aimed at the post-90s generation, who are full of fantasy and exploration of the world.